LG's curved OLED launches with Ewan McGregor's help

LG has confirmed that the 55-inch curved OLED TV will be available outside of South Korea by the end of the year at an Australian launch.

LG's 55-inch curved OLED TV on display at the launch in Sydney overnight. Nic Healey/CNET Australia

LG has announced availability for the 55-inch curved OLED TV in Australia, which is the first country to be confirmed outside of South Korea, and introduced Ewan McGregor as its new brand ambassador.

Though pricing wasn't announced at the Australian launch of the LG 2013 range, the company said the TV will arrive before the end of the year. The set was announced for Korea at 15 million won (around AU$13,100); there is no availability or pricing for other regions, including the U.S.

LG Australia's marketing general manager Lambro Skropidis told CNET Australia that he was unable to say whether the curved version of OLED will arrive before the flat EM9700 OLED panel, which was also revealed at the Consumer Electronics Show this year.

LG had previously said that a standard 55-inch OLED panel would be available in Australia by the end of March for AU$11,999, though it is yet to be released there or in the States.

In a Q&A event with MC Andrew O'Keefe, Ewan McGregor spoke about his new relationship with LG, touching on the upcoming ad campaigns for OLED and Ultra HD, before describing his brand ambassador role and telling people that LG makes "f***ing good tellies."

Ewan McGregor is LG's new brand ambassador. Nic Healey/CNET Australia

Meanwhile, the company announced Australian pricing for the new Ultra HD (4K) range in 65 inches and 55 inches , costing AU$8,999 and AU$6,999, respectively. Local U.S. pricing is likely to be similar.

We have contacted LG U.S. for information regarding local availability and pricing for the two OLED models and the smaller 4K sets, and will update this article if we hear back.

Read the full CNET Review

LG 55EM9700

The company will be the first to ship a mass-produced large-screen OLED television, which will cost around $12,000. It starts in South Korea in February, then hits US shores in March. / Read full review

About the author

Nic Healey can usually be found on a couch muttering about aspect ratios and 7.1 channel sound - which is helpful given that he's the home entertainment guy at CNET.



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