LG spoofs Galaxy S4 ad with Times Square billboard

A billboard touting LG's Optimus G phone mimics Samsung's Galaxy S4 billboard and appears just above it in New York's Times Square.

LG Optimus G billboard
LG

LG is aiming to steal some of Samsung's Galaxy S4 thunder with a copycat billboard in Times Square.

In the heart of New York City, LG has updated its traditional billboard to tout its Optimus G phone. But the billboard is a virtual duplicate of the one for the Galaxy S4.

LG's billboard is a bit larger than Samsung's and towers above it on a Times Square building, potentially stealing the attention of busy New Yorkers.

Even LG's ad copy takes a swipe at Samsung.

The Galaxy 4S billboard tells people to "Be ready 4 the next Galaxy." LG's billboard tells the Times Square crowd that "LG Optimus G is here 4 you now."

The timing of LG's new billboard also is designed to stick it to Samsung as the company gets ready to fully unveil the Galaxy S4 at an event in New York City later today.

CNET will cover the Galaxy S4 launch with a live blog starting at 3 p.m. PT .

Join CNET on Thursday, March 14 at 3 p.m. PT / 6 p.m. ET for live coverage of the Samsung Galaxy S4 event
About the author

Journalist, software trainer, and Web developer Lance Whitney writes columns and reviews for CNET, Computer Shopper, Microsoft TechNet, and other technology sites. His first book, "Windows 8 Five Minutes at a Time," was published by Wiley & Sons in November 2012.

 

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