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LG slashes curved OLED TV price in half

LG has announced it's halved the price on the 55-inch 55EA9800 OLED screen it released in July 2013, which will now sell for under $7000.

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Ty Pendlebury is a journalism graduate of RMIT Melbourne, and has worked at CNET since 2006. He lives in New York City where he writes about streaming and home audio.
Expertise Ty has worked for radio, print, and online publications, and has been writing about home entertainment since 2004. He majored in Cinema Studies when studying at RMIT. He is an avid record collector and streaming music enthusiast. Credentials
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Ty Pendlebury
LG

LG has announced it's halved the price on the 55-inch 55EA9800 OLED screen it released in July 2013, which will now sell for under $7000.

The curved 55EA9800 originally retailed for $14,999.95, and after an earlier price cut in August, LG is now offering the screen for $7999 with an immediate $1000 rebate as of today.

In January 2014 it appeared the company was clearing stock to prepare for new models when three UK retailers offered deep discounts to £3,000 ($4,910) on the screen.

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However, the UK price has since aligned with the new US pricing and LG has confirmed the 55EA9800 will remain in the company's lineup until mid-year.

At CES 2014, LG announced several new models will come in 2014 including a 77-inch 4K screen and a Gallery model designed to look like a picture frame.

"Our goal is to grow the U.S. OLED TV market by making OLED TVs more affordable. And this is another step in that direction," said William Cho, LG Electronics USA's CEO in a press release.

Meanwhile, Samsung's own curved KN55S9C OLED -- which CNET's David Katzmaier called the "best picture we've ever seen"-- is still on sale for $8999.