LG: Nexus 4 supplies beset by 'huge demand'

The LG-built Google smartphone has been in and out of stock -- mostly out -- since its November launch. LG answers some questions about how that came to be.


Struggling to get your hands on the elusive Nexus 4 smartphone? LG says that's because it's so popular, citing "huge demand" when CNET UK asked about the phone's gloomy supply situation.

The LG-built Nexus 4 went on sale in mid-November, but sold out in half an hour. It was briefly back in stock last Tuesday, but by the next morning the 8GB version was already out of stock again. I contacted LG with a few inventory-related questions.

When asked whether LG knows why Google is running out of Nexus 4 stock, Andy Coughlin, the head of mobile at LG UK, said the phone "had proven extremely popular, and as such retailers have been met with huge demand."

"We are working closely with Google to ensure that those who wish to purchase a handset are able to do so," Coughlin added.

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