LG home theater ads: Movie posters in reverse

The recent ad campaign for LG's latest home-theater-in-a-box systems, which feature "3D" surround sound, is among the more creative we've seen.

LG/Y&R

Print advertisements for home theater systems aren't always the most exciting to look at -- visualizing surround sound on a printed page isn't easy, after all.

The recent ad campaign for LG's latest home-theater-in-a-box systems, which feature "3D" surround sound, however, is among the more creative we've seen. The ads are pretty accurate copies of the original movie posters for the Hollywood blockbusters "Kill Bill: Volume 1," "Forrest Gump," and "Pretty Woman" -- if posters were made in 3D.

The LG system displayed in the ads appears to be a variation of the BH9420PW model announced at CES 2012, with four floor-standing speakers instead. The tagline for the ads that show iconic movie images from a different angle promotes "every side of the sound."

LG/Y&R

(Source: Crave Asia via Trend Hunter and I Believe in Adv)

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