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Lexus torments us with hoverboard marketing stunt

Does it really McFly? Lexus gets the world talking about hoverboards again. CNET Update explores other hoverboard technology, and we get perked up for Ripples -- a machine that prints designs on coffee.

Bridget Carey Principal Video Producer
Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.)
Expertise Consumer technology, Apple, Google, Samsung, Microsoft, Amazon, Meta, social media, mobile, robots, future tech, immersive technology, toys, culture Credentials
  • Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC.
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Bridget Carey

Lexus is toying with our hoverboard-loving hearts.

The luxury carmaker promoted images of a "working" hoverboard -- something similar to what Marty McFly used in "Back to the Future Part II" -- but it's not for sale, nor does it work as imagined in the film. The Lexus hoverboard appears to float on concrete in a teaser video, but that's because the video was shot in a specially designed environment with magnets underneath the surface, as USA Today reports.

Hoverboards do work... when used over a special conductive surface. Watch CNET Update to learn about the levitating Hendo Hoverboard, a technology similar to what Lexus is showing off. And although these hoverboards don't have the power to work on water, there is another company that found a way to print on water:

Watch this: Lexus torments us with hoverboard marketing stunt

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