Less than half of app users have paid for an app

Pew Internet & American life study finds that 46 percent of cell phone and tablet users that have downloaded apps have actually coughed up cash for them. What about you?

Infinity Blade screenshot
I paid $5.99 to stab this mythical creature on my iPad. Screenshot by Amanda Kooser/CNET

App users are a tight-fisted bunch, according to a recently released Pew Internet & American Life study. Pew reports that only 46 percent of U.S. cell phone and tablet users who have downloaded apps have paid for one.

App allowance

Do you shell out for apps?

That means that 16 percent of adults in the United States have paid for an app. That's a boost from the 13 percent polled by Pew who reported parting with their cash in May 2010.

Pew queried 2,260 adults over the age of 18 between July and August of this year, including 916 interviews conducted over cell phones. The numbers might not look so rosy for app developers who would much rather have paying customers than freeloaders.

Those same app developers might want to look into tablet apps as potential cash cows. The study found that tablet users are more likely to a pay for apps--and pay higher prices.

There must be some lure to a big screen that makes all those pretty apps so hard to ignore. I remember back when Infinity Blade first followed my iPad home. I felt compelled to cough up the $5.99 adoption fee.

For people who do pay for apps, 52 percent report spending $5 or less on an app. On the higher end, 17 percent report paying more than $20 for a single app.

Do you shell out for apps? Vote in our poll and tell us in the comments how tight your purse strings are.

(Via Crave UK )

 

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