Lensbabies goes international

The lensmaker says it's signed distribution partnerships to reach most major photography markets.

Lensbaby 3G lens
Lensbaby 3G lens Lensbabies

Lensbabies, a Portland, Ore.-based maker of an unusual flexible lens that selectively focuses only on particular areas, has expanded sales channels to cover "nearly all key markets," the company said Tuesday.

The company distributes products directly to retailers in the United States and Canada, but now has secured partnerships with others to distribute products in Germany, Japan, Russia, Greece, New Zealand, South Africa, Singapore, Norway, Thailand and many other countries, the company said.

The lenses work on a variety of SLR (single-lens reflex) cameras.

About the author

Stephen Shankland has been a reporter at CNET since 1998 and covers browsers, Web development, digital photography and new technology. In the past he has been CNET's beat reporter for Google, Yahoo, Linux, open-source software, servers and supercomputers. He has a soft spot in his heart for standards groups and I/O interfaces.

 

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