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Lenovo sees 7-inch tablets vying with phones, not PCs

The burgeoning 7-inch tablet market will do battle with large-screen smartphones, says Lenovo.

Brooke Crothers Former CNET contributor
Brooke Crothers writes about mobile computer systems, including laptops, tablets, smartphones: how they define the computing experience and the hardware that makes them tick. He has served as an editor at large at CNET News and a contributing reporter to The New York Times' Bits and Technology sections. His interest in things small began when living in Tokyo in a very small apartment for a very long time.
Brooke Crothers
2 min read
Lenovo 7-inch IdeaTab A2107.  7-inch tablets will go up against large-screen smartphones, not PCs, said Lenovo's CEO.
Lenovo 7-inch IdeaTab A2107. 7-inch tablets will go up against large-screen smartphones, not PCs, said Lenovo's CEO. Lenovo

Lenovo expects the growing market for 7-inch tablets to compete with large-screen smartphones, not PCs.

During the company's second-quarter earnings conference call Thursday, Lenovo Chief Executive Yang Yuanqing said he had just read a report on Apple's iPad Mini and was encouraged about the trend in the tablet market.

"The market accepts the 7-inch [tablet] better than the 10-inch. That's a very strong signal, the tablet will not replace the traditional PC," he said during the conference call.

Yuanqing continued. "Probably, the tablet will compete with the large-screen smartphone rather than the PC," he added.

Popular smartphones, like the 1,280x720 resolution 4.8-inch Samsung Galaxy S3, sport large displays that are approaching five inches in size.

And DisplaySearch said in a research note today that future smartphones will have 5-inch displays with a stunning 1,920×1,080 pixel density.

Yuanqing also commented on touch screens coming to Windows 8 laptops.

"Touch will become a very popular feature on the traditional PC," he said, adding that Lenovo is trying to secure a steady supply of these screens. "We can't guarantee we'll get 100 percent of what we want to get [but] we are definitely trying our best to get enough supply," he said.

That said, Lenovo believes that so-called convertibles -- laptops that can be converted to a tablet -- will become more popular than traditional clamshell laptops with touch screens.

And he cited the company's Yoga convertible as an example of how they're aggressively addressing this new market.