Last call for i-Booze delivery service

A Seattle-based online beer and wine delivery service has its license application turned down and then its founder is found guilty of selling alcohol without a license.

I wouldn't for a moment think that anyone working late on something frightfully significant in Redmond would conceive of alcohol as a means to help them through their engineer's block.

But just in case there is one tortured soul who might be tempted to have a six-pack delivered to his cubicle, I have some difficult news.

i-Booze, the Seattle-based folks to whom you used to be able to turn online for a swift delivery of soothing liquids, seems to have fallen on difficult times.

For Techflash has delivered the information that not only has i-Booze failed to secure a license to sell liquor but that its enterprising founder, Karim Varela, uncorked a plea bargain on two misdemeanor charges of selling alcohol without a license and illegal possession of alcohol with intent to sell.

Isn't Epic a lovely name for a beer? CC Epic Beer/Flickr

In truth, i-Booze isn't i-Booze any more. While the idea reportedly came to Varela when he was in jail for DUI, there were those who felt the name might be something of an incitement to excess. So the company recently changed its name to Dilky.com.

Which some might find a more neutral moniker, but I find my neural association membrane immediately goes to "alky."

In speaking to Techflash, Varela did not sound confident of Dilky's resurrection: "We are still working with the city and the liquor control board to regain a license, but it is a difficult battle."

Prohibition is not quite at hand, though. Anne Radford of the Washington State Liquor Control Board said the board will look into the matter over the next couple of weeks.

Meanwhile, Varela is hoping that former customers and those who would like to be current customers might lobby the board with a human rights appeal. Or perhaps offers of a free wine-tasting trip. (Some details exaggerated here.)

What hope he has, Varela is putting into the presence of a new Seattle City Attorney Pete Holmes, who replaced someone called Tom Carr.

"We feel our downfall was mostly due to ex City Attorney Tom Carr's battle against bars, clubs, and alcohol in Seattle and we just got caught up in the middle when really we're providing a beneficial service for the community," Varela told Techflash.

A beneficial service, indeed. I would happily use it were it to descend to the Bay Area. However, it might also have helped if the service had benefited from a name such as i-Pinot or i-(De)liver rather than the somewhat provocative i-Booze.

 

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