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Larry Ellison's logowear lapse

Stephen Shankland Former Principal Writer
Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
Expertise Processors, semiconductors, web browsers, quantum computing, supercomputers, AI, 3D printing, drones, computer science, physics, programming, materials science, USB, UWB, Android, digital photography, science. Credentials
  • Shankland covered the tech industry for more than 25 years and was a science writer for five years before that. He has deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and more.
Stephen Shankland

PALO ALTO, Calif.--Hewlett-Packard and Intel were pleased when Oracle Chief Executive Larry Ellison made a video appearance to help tout Itanium servers before mutual customers.

But there was much whispering and hubbub when the audience noticed the Compaq logo on his chest. The logo was retired for all but a few PC products after HP acquired its rival in 2002. Even HP and Intel CEOs Mark Hurd and Paul Otellini suppressed a chuckle as they watched from the stage at HP headquarters here.

It's likely Ellison can't plead ignorance for his branding faux pas. In a January meeting with Ellison and Sun Chief Executive Scott McNealy, the Oracle CEO wore the same outfit--but with some black tape concealing the logo.