Larry Ellison's logowear lapse

PALO ALTO, Calif.--Hewlett-Packard and Intel were pleased when Oracle Chief Executive Larry Ellison made a video appearance to help tout Itanium servers before mutual customers.

But there was much whispering and hubbub when the audience noticed the Compaq logo on his chest. The logo was retired for all but a few PC products after HP acquired its rival in 2002. Even HP and Intel CEOs Mark Hurd and Paul Otellini suppressed a chuckle as they watched from the stage at HP headquarters here.

It's likely Ellison can't plead ignorance for his branding faux pas. In a January meeting with Ellison and Sun Chief Executive Scott McNealy, the Oracle CEO wore the same outfit--but with some black tape concealing the logo.

Tech Culture
About the author

Stephen Shankland has been a reporter at CNET since 1998 and covers browsers, Web development, digital photography and new technology. In the past he has been CNET's beat reporter for Google, Yahoo, Linux, open-source software, servers and supercomputers. He has a soft spot in his heart for standards groups and I/O interfaces.


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