Lacoste imagines some truly techy clothing
Good news: An eye-opening concept video by Lacoste teases fashion from the future. Bad news: The unreal wear will still probably cost an arm and a leg.
Regardless of my clothing brand preference, I can't help but get when excited major players in fashion tease a future filled with techy clothes that change color or size with a flick of the wrist.
To celebrate the 80th anniversary of the Polo shirt in 2013, Lacoste collaborated with ad agency Mnstr on a video that envisions a future in which the high-end shirts contain some extraordinary technology.
In the short clip, the French apparel company teases several exciting possibilities such as being able to resize clothing with a simple tug, or change the color of a shirt with a swipe across the alligator logo. Another scene shows a group of people riding bikes down the street while their shirts glow neon-bright.
While this is all but a concept for now, some of these ideas don't seem too far-fetched given our previous stories about the intersection of fashion and technology. Considering the rate of miniaturization going on with components and the explosion of nanotechnology research, some of these futuristic features could show up in a department store near you before long.
For more on this subject, check out the below gallery, which looks at a techy fashion exhibit in Vienna earlier this year that featured some actual clothing infused with gadgetry.