LaCie's latest designer hard drive: Back in black

A blue LED strip is the only adornment.

LaCie

This is apparently how to market a hard drive in today's computer peripherals market: Hire a French designer, put his name on a black box, and add a strip of blue light to it. Voila! Another work of art.

That's what LaCie has done with the latest of its designer collection, following the " Little Disk " by Sam Hecht and the " Golden Disk " by Ora-Ito. The new LED-adorned offering apparently foregoes a unique name, going simply by "LaCie Hard Disk" by Neil Poulton and offered in sizes ranging from 320GB to 1TB. (The marketing people, however, couldn't resist adding the cheesy phrase "Feel The Glow" underneath it.)

If LaCie is going to pay a lot of money for name-brand designers, we'd just as soon see it come up with another cephalopod like the " Huby ."

About the author

    Mike Yamamoto is an executive editor for CNET News.com.

     

    Join the discussion

    Conversation powered by Livefyre

    Show Comments Hide Comments
    Latest Galleries from CNET
    10 gloriously geeky highlights from 2014 (pictures)
    2015.5 Volvo XC60: updated tech, understated design
    Busted! CNET readers show us their broken devices (pictures)
    Take a closer look at the BlackBerry Classic (pictures)
    Scout is big on custom home security (pictures)