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LA Microsoft Store not mobbed, but Surface has a following

Surface Pro didn't generate the level of excitement that the RT tablet did. But the product sold out immediately.

Brooke Crothers Former CNET contributor
Brooke Crothers writes about mobile computer systems, including laptops, tablets, smartphones: how they define the computing experience and the hardware that makes them tick. He has served as an editor at large at CNET News and a contributing reporter to The New York Times' Bits and Technology sections. His interest in things small began when living in Tokyo in a very small apartment for a very long time.
Brooke Crothers
2 min read
Surface Pro.
The Surface Pro Brooke Crothers

LOS ANGELES -- The launch of the Surface Pro at the Microsoft Store in LA's Century City was a relatively low-key affair compared with the debut of the Surface RT.

When I arrived just after 10 a.m. there was a small line (see photo). That said, both versions -- 64GB and 128GB -- of the Surface Pro had sold out immediately.

Of course, no one would say how many units were set aside for first-day sales, and the lines didn't exactly snake around the Westfield Century City mall. So, it wasn't like a Depression-era run on a bank.

And back in October the lines were longer and the atmosphere a bit more frenzied when the Surface RT launched.

On Saturday, there was a small line outside the Century City Microsoft Store near Beverly Hills. The Surface Pro sold out immediately at the store.
On Saturday, there was a small line outside the Century City Microsoft Store near Beverly Hills. The Surface Pro sold out immediately at the store. Brooke Crothers

But like the RT rollout, there was a fixation on and interest in the product not unlike what's found at an Apple event. I saw more than a few customers glued to the device for 30 minutes or even an hour.

In other words, Surface has a following. An analogy I would use is the Chevy Volt. Recently in LA, the Chevy Volt is gaining ground, driven by a small but growing (and fervent) customer base.

And Microsoft Store sales reps know what they're talking about. A patient, focused rep gave me a long, hands-on explanation of the Windows 8 touch interface and demonstrated a new touch-enabled paint app, among other apps.

Finally, note that there are other enticing touch-screen Windows 8 devices at the store, including the 2.3-pound Acer Aspire S7 and the HP Spectre XT TouchSmart. And that's good for Windows 8 overall.

Looking at the line from inside the store.
Looking at the line from inside the store. Brooke Crothers
The Surface Pro isn't the only cool Windows 8 device on sale at the Microsoft Store. The 11.6-inch Acer Aspire S7 touchscreen laptop is a tempting alternative to the Pro.
The Surface Pro isn't the only cool Windows 8 device on sale at the Microsoft Store. The 11.6-inch Acer Aspire S7 touch-screen laptop is a tempting alternative to the Pro. Brooke Crothers