Kyocera goes for gold--the fake kind

The Japanese company has come up with a new ceramic that closely resembles the texture and color of 18-karat gold.

New ceramic gold
Kyocera

If you see people sporting a fancy gold Kyocera watch or mobile phone in the near future, don't assume they necessarily laid down a bundle on it. The Japanese company has come up with a new ceramic that closely resembles the texture and color of 18-karat gold. Kinda cheapens the Dolce and Gabbana Razr, now, doesn't it?

In developing the new gold ceramic material, Kyocera says it raised the brightness level approximately 5 percent over previous gold ceramic products while retaining the material's hardness.

The company says the new material is 5 to 10 times sturdier than gold, resulting in superior scratch resistance. At the same time, it's lighter. The new ceramic is about a twentieth to a twenty-fifth cheaper than available 18-karat gold, Kyocera adds.

The lesson here? The technology of fake gold seems to be making progress--good news for all of us who prefer to go the faux route.

About the author

Leslie Katz, Crave's senior editor, heads up a team that covers the most crushworthy (and wackiest) tech, science, and culture around. As a co-host of the now-retired CNET News Daily Podcast, she was sometimes known to channel Terry Gross and still uses her trained "podcast voice" to bully the speech recognition software on automated customer service lines. E-mail Leslie.

 

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