You know that intense, burning desire to be around someone every waking hour? Before you know it, you're hooked. You're inseparable. You're in love.
Todd Cole, a fashion photographer and music video director, decided to try to capture that lovin' feeling--at Microsoft's request--with a smartphone.
Using a Windows Phone camera, he began filming a couple living in East Los Angeles and synced up the edited footage with music for the official video for Kurt Vile's "Baby Arms" from his album "Smoke Ring For My Halo."
The stars of this very personal, intimate-feeling video are Angel, a graffiti artist, and Danielle, a student.
"I was listening to Kurt Vile's music a lot when Windows approached me about the project. The song is about being in love and having this feeling of us against the world. That was the vibe I got from Angel when I met him. And I think that feeling is communicated in the video," Cole said.
Cole followed the couple's daily routines of going to the market, cooking breakfast, eating in the backyard, riding bikes, hanging out with friends, and going to the skate park.
"Love at that age is usually one's first love and it is a beautiful time. I just wanted to document that," Cole said.
Cole said he liked using a mobile phone for video because because it felt liberating and "less intimidating" than the typical, full set of equipment. It allowed him to just be there and capture images as they happened.
The music video was uploaded to YouTube this week and is part of the Microsoft Me series.
Watch the making of the video here:
The production was pretty barebones but still followed standard film production protocol. First, there was a casting call to find the couple, then the crew shot with several Windows Phones. A small crew was on set to download the data, a small HMI light was available for night shots, and a circular rig was used so the phone could keep the shots sturdy. The shoot took a day. The post-production work took up most of the time: Cole worked with an editor for five days and had the footage go through color correction.
"I am not sure if smartphones are going to redefine short film making, but I do think they offer a great new creative tool that is easy to use, delivers high-quality video, and is always accessible," Cole said.
This is not the first or only video that's been shot on a smartphone. Here's one that uses pretty good camera angles: