KOR-fx, like music to my...chest

KOR-fx is a device that lets you feel real-life sensations of a game, movie, or music, based on the unique "acousto-haptic" technology.

Although Rock Band comes pretty close to the "real thing," there's something missing: the vibrations that hit your heart when playing a real drum set.

Immerz, which until recently was a one-man company, created a device that lets you feel real-life sensations of a game, movie, or music. KOR-fx is made up of two plastic devices that lay on your chest and synchronize vibrations with received audio signals.

xconomy.com

President and physicist Shahriar S. Afshar, calls it acousto-haptic technology, something he turned to after three years participating in privately funded research. The result of Afshar's experiment contradicted a fundamental principle of quantum mechanics. Just as he expected, the physics community rejected Afshar's findings.

Lucky for us, his attention shifted to KOR-fx. The idea came from irritation with college students playing video games so loudly. Can't they just turn it down? No, he realized, increasing the volume to disturbingly high levels was an attempt to feel bass, like the physical sensation of a bomb explosion in Counter Strike.

Is this appropriate for everyone? Probably not. Gramps probably shouldn't engage in KOR-fx, and your pregnant aunt could do without it, but there's a place for this technology in other markets.

KOR-fx would work well in amusement park theaters, like Shrek 4-D in Universal Studios. The show already involves 3-D graphics, moving seats, and other special effects, but might benefit from Immerz's unique technology.

Another commercial application might be in IMAX theaters, where consumers go to receive a more engaged movie-watching experience.

Immerz will manufacture its product in Taiwan and China and expects it to sell at the same price as high-end headphones ($250-300).

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