Kodak's new pocket-10: the EasyShare Z915

Kodak announced just one camera at PMA 2009, a 10X optical zoom compact camera that runs on two, AA batteries and is available in four colors--the EasyShare Z915.

The only announcement to come from Kodak at PMA 2009 was for the EasyShare Z915: a $199.95 pocketable 10-megapixel compact camera with a 10X optical zoom lens and optical image stabilization. It's also powered by two, AA batteries and features a smallish (by today's standards at least) 2.5-inch LCD.

So it's a lot like the Canon PowerShot SX110 IS, except slightly higher resolution and a smaller LCD, but $50 less expensive. Or like the $299 Samsung HZ10W minus the 24mm-equivalent wide-angle lens or the Panasonic Lumix DMC-ZS3, though that one's $399 and features a 28mm lens with 12X optical zoom. Guess this compact megazoom category is more crowded than I thought.

The announcement of the Z915 follows the CES 2009 launch of the Z980 IS, a 12-megapixel dSLR-style shooter with a 24X optical zoom. (Hmmm, could Kodak want a bigger piece of the megazoom market?)

Color options for the Z915 include red, blue, black, and gray (more colors--another differentiator for Kodak in this category). Look for it in April.

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