KitKat 4.4 ad pokes fun at Apple designer Jony Ive
Using techie language to describe the chocolate-covered candy bar in a YouTube video, Kit Kat's "chief breaks officer" makes the snack sound like a finely crafted smartphone.
Google announced Tuesday that its YouTube that parodies the look and feel of Apple's product design videos featuring SVP of design Jonathan Ive.. In a flurry of PR around the announcement,Google's new partner -- Kit Kat candy bar maker Nestle -- released an advertisement on
Kit Kat's "chief breaks officer" Chris Catlin speaks with the same lilting English accent as Ive as he describes "confectionery perfectionery."
"Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multisensory experience," Catlin says. "And it really does taste as good as it looks."
Catlin describes the chocolate bar as having "adjustable orientation," which comes in portrait or landscape, along with global coverage in that users "can take it literally anywhere, even to work." He also says that KitKat 4.4 is the "perfect second screen companion" because it is "compatible with all liquid accessories."
Kit Kat's social media sites and Web site have also been revamped to display the candy bar's height, weight, and other specs -- making it look more like a smartphone than a sweet treat. The candy company additionally peppered Kit Kat's site with new images of a chocolate-covered Android mascot.
This is the first time that Google has gone with a branded name for an Android operating system, which in the past have been generics like "Eclair" and "Jelly Bean." Google said that the idea for branding Android 4.4 was developed internally, and that no money was spent either by Google or Nestle on the deal.
Here's the ad: