Kitchen mat absorbs shock, doesn't dull blow to pocketbook

I'm having trouble wrapping my head around this. One hundred dollar floor mats, at an entry price point? Seriously? Do you need a prescription for these things? How a bunch of goo in a plastic coating can be so expensive is beyond me, but being that as it may be, let's see what it is all about.

According to the Web site, "GelPro Mats are in an entirely different class from rubber or foam kitchen mats, kitchen rugs, and even other anti fatigue floor mats." The gel absorbs shock and facilitates blood flow, reducing tension and stress. I have no doubt that this product feels good to stand on, but still am having trouble rationalizing the price. Perhaps I'm not trying hard enough.

The creator, Robb McMahan, is quoted in the San Francisco Chronicle as saying, "If you think about it, it's not a lot of money. It's the only product you will use every single time you go into the kitchen and it will actually make you feel better."

Fair enough, I suppose we all spend a fair amount of time at the sink, stove, or points in-between. Perhaps it should be viewed to being similar to how we choose a bed. Even if we don't spend one third of our life doing the dishes, we still put in some good amount of time standing at the sink.

There is no doubt in my mind that some people would find this extremely beneficial. Less stress and tension in our everyday lives can only be a good thing. Perhaps in the end, maybe this kitchen mat should be considered comparable to a good old-fashioned professional massage. Now if I just had a massage fund, perhaps I would dip into it--you know, just this once.