King.com launching new revenue-sharing games site

This morning King.com is launching its new user-generated casual games site, MyGame.com. The service combines some of the professionally made casual games offered on King.com alongside user-generated titles and those made by users with a Web-based game creation tool. Game creators who publish on MyGame.com can opt-in to a revenue-sharing program, which pays off ad clicks. The service is also promoting an advanced payment scheme similar to recording industry contracts that pays in advance to popular titles.

I had a go with MyGame's game creator yesterday, and had a good time with the three titles that are currently available for editing. Users can upload a picture either off their hard drive, or by using their Webcams. MyGame will do its best to map your face, as well as give you a quick and dirty cropping tool to fine-tune. You can then test the game to make any last-minute adjustments to your face.

Once done, users (even unregistered ones) get quick-sharing links, along with embed codes to put their creation on a blog or Web site, which I've done below. Users who decide to register with the service are given some extra power tools, like a stats manager, high-score list, and guest book.

I'm looking forward to seeing some of MyGame's future game offerings, along with some of the user-submitted content, although between Kongregate's recent inclusion of badges, and that oh-so-addicting McDonald's Flash game, MyGame must compete for my unfortunate lack of attention span.