Kia to chase luxury buyers with new sedan

To be seen as more than a budget car maker, Kia is following in Hyundai's footsteps with the Equus and releasing a luxury sedan.

Sketch of the Kia "KH" sedan.
Sketch of the Kia "KH" sedan. Kia

To be seen as more than a budget car maker, Kia follows the example of Hyundai's Equus in releasing a luxury sedan.

The Korean automaker published several images of its upcoming flagship sedan that's set to debut on its home turf in the first half of 2012. Code-named the "KH," the rear-wheel drive car is targeted toward the high-end performance market, and it's likely coming to the U.S., although dates haven't been announced.

The KH will be sold in Korean in the first half of 2012.
The KH will be sold in Korean in the first half of 2012. Kia

Thanks to its fast rising sales in the U.S., Kia is becoming a bigger player in the automotive industry, but it struggles to be taken seriously by all but the budget shoppers. After all, Kia's mascot is a pair of giggly hamsters driving a Soul. That could change as it targets car buyers with BMW taste, but shopping with a Kia budget.

Kia

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
Tech industry's high-flying 2014
Uber's tumultuous ups and downs in 2014 (pictures)
The best and worst quotes of 2014 (pictures)
A roomy range from LG (pictures)
This plain GE range has all of the essentials (pictures)
Sony's 'Interview' heard 'round the world (pictures)