KFC goes UGC

KFC creates TV ad from free viral video off YouTube, MySpace and other sites.

In a move that will certainly strike fear in the hearts of creative ad agency employees, a major advertiser has created a new television ad using nothing but viral video from YouTube, MySpace and other such sites.

Fast food company KFC has turned to user-generated content, also known as UGC, to advertise that its food has "0 grams of trans fat per serving" but with "the same great taste." Why bother paying ad agencies to come up with a fresh idea for a commercial, along with writers, actors and filmmakers, when you can just grab free video off the Web that has nothing to do with the product or company but which might be entertaining?

In KFC's ad, you've got break dancers twirling upside down on the sidewalk, a toddler bouncing in a baby swing, guys being goofy and pumping the air, wedding reception footage, random women dancing at home and, in the one product placement, someone blowing candles on what appears to be a cake inside a KFC bucket. Now that's a lot of talent! The ad is scheduled to debut during American Idol Tuesday night.

Tags:
Tech Culture
About the author

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
15 crazy old phones from a Korean museum (pictures)
10 gloriously geeky highlights from 2014 (pictures)
2015.5 Volvo XC60: updated tech, understated design
Busted! CNET readers show us their broken devices (pictures)
Take a closer look at the BlackBerry Classic (pictures)