Keynote Reaction

A strong follow up to 2007's keynote.

By now you're surely read the big news -- Time Capsule backup device, a strong iPhone update, movie rentals with an accompanying Apple TV update and the ultra light MacBook Air -- so the Macalope won't rehash it.

It's a solid follow-up to last year's Keynote which was a tough act to follow. You can't get a new iPhone every year, but the MacBook Air comes pretty darned close.

One thing the horny one will call out is that Fox's Jim Gianopolus is one entertainment industry executive who seems to "get it" (as far as that's possible for entertainment industry executives). He hit on some key points the Macalope's been hot on for a while: people want a one-stop shop that's easy to use that lets them watch their media anywhere.

Sure, you can quibble over the 24 hour time limit for viewing and you can bitch, bitch, bitch about only being able to watch a movie on one device at a time, and you can moan and whine and cry yourself to sleep over the price or whatever detail you want to gripe about.

But it's still a killer offering. All the major studios, HD content, download directly to an Apple TV, watch content on all your devices, iTunes versions on DVDs... These are notable for the stark contrasts they draw to what the music business had been doing. Now there's a compelling solution.

Tech Culture
About the author

    Born of the earth, forged in fire, the Macalope was branded "nonstandard" and "proprietary" by the IT world and considered a freak of nature. Part man, part Mac, and part antelope, the Macalope set forth on a quest to save his beloved platform. Long-eclipsed by his more prodigious cousin, the jackalope (they breed like rabbits, you know), the Macalope's time has come. Apple news and rumormonger extraordinaire, the Macalope provides a uniquely polymorphic approach. Disclosure.


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