Should you have spent recent weeks obsessing over a strange clicking noise on your Verizon phone, you might not know that Justin Bieber has not been having the most stellar of times.
And then he even allegedly fainted backstage.
Now is the time to offer some good news to beleaguered Beliebers. For Justin is to be sent into space.
No, this isn't NASA suddenly believing that it should have. Instead, it's Richard Branson puffing up his Virgin Galactic spaceship to slightly beyond here.
A tweet from Branson offered: "Great to hear @justinbieber & @scooterbraun are latest @virgingalactic future astronauts. Congrats, see you up there!"
Should you be unfamiliar with Scooter Braun, he is Bieber's manager.
The intrepid two will be joining progressive celebrities such as Ashton Kutcher for the $200,000 ride.
Kutcher is, indeed, such a progressive thinker and canny investor that no one would be surprised if he already owned 20 percent of Branson's beard.
Some famous types, though, aren't so keen to be on the first flights up there. Tom Cruise, for example, has expressed an interest, but insisted that: "I'm going to let a couple of other people test it out first."
I am, though, fascinated that Bieber will be going up there with his manager.
The Alfred Hitchcock parcel of my brain envisages a scene where Bieber turns to Braun and huffs that all the recent imperfect publicity is his fault. A shoving match ensues and then, well, one of them goes for a spacewalk.
The Jimmy Iovine parcel of my brain insists that this will be a liberating experience that will propel Bieber to new creative heights.
Flights to 62 miles up there are scheduled to begin in 2014. I wonder where in the pantheon of popularity Bieber will be by then?