Judy's Book gets trademark for 'Social Search'

Judy's Book, an online yellow pages that features user reviews, said on Thursday that it has been granted the trademark for the term "Social Search." In a blog posting on the site, the company alleges that competitors, namely a "much bigger" unnamed company that is undoubtedly Yahoo, have been using the term social search to describe their products in violation of that trademark. Yahoo declined to comment on the matter. Rather than pick a legal fight with a Goliath, Judy's Book said it will instead rely on the faith of customers to choose its site as the best social networking-based local search. Smart move.

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