Joost commercial isn't quite ready for the Super Bowl

New ad from the video start-up

Most well-funded Web 2.0 start-ups spend their extra capital on logo T-shirts, Frisbees, or beer mugs. But if you're the ever-classy Joost, the hush-hush online video start-up, you make a commercial to explain your product. I'm not sure whether this will actually be shown on televisions in one country or another, or if it'll stay on the Web. Ironically, it's being distributed via YouTube, which is certainly going to be one of its foremost rivals.

I think the commercial is a little dull. It could use some Diet Coke and Mentos .

(Adverblog via PSFK)

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.

 

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