Jobs wannabes snatch up Steve's iconic frames

The makers of the glasses worn by late Apple co-founder Steve Jobs say there's been a boost in sales following his death last month.

Jobs' most recent pair of eyeglasses, which have reportedly seen an uptick in sales following his death last month.
Jobs' most recent pair of eyeglasses, which have reportedly seen an uptick in sales following his death last month. Lunor

The recently released biography of late Apple co-founder Steve Jobs isn't the only thing that's selling well in recent weeks. Apparently shoppers are snatching up the tech icon's favorite eyeglasses too.

Sales of German-made Lunor Classic Rund PP eyeglasses have "dramatically increased," since Jobs' death. That's according to The Wall Street Journal, which talked to Power Bloom, a distributor of the $450 eyewear. A Power Bloom representative told the outlet that the numbers sold are in the hundreds, representing a spike from typical sales of that particular model.

The glasses, which are a simple round design called "3-piece," have no outer frame. Photos of Jobs wearing them appeared on numerous magazine covers, including Time, Fortune, and Newsweek, as well as on the front of Walter Isaacson's biography of Jobs, which features a shot taken by photographer Albert Watson.

Lunor currently lists them on its site as "the glasses of Steve Jobs."

The news follows a report last month that St. Croix, the clothing brand that makes the black turtlenecks Jobs was fond of, saw its sales jump up "almost 100 percent" in the days following Jobs' death, presumably from buyers who wanted to emulate Jobs' style.

In a eulogy of Jobs printed last weekend in The New York Times, Mona Simpson noted that her brother was "remarkably loyal," including his clothing choices. "If he loved a shirt, he'd order 10 or 100 of them," she wrote. "In the Palo Alto house, there are probably enough black cotton turtlenecks for everyone in this church."

Inside Isaacson's book, which went on sale last month and has since topped several best-seller lists , the author shares a story about Jobs being deeply interested in uniforms after taking a trip to Japan in the early 1980s. Jobs learned that the practice, which began in the country following World War II, bonded the employees to the company, something the Apple co-founder hoped to emulate. But when Jobs pitched the idea on his return, he was "booed off the stage," which led to his decision to wear a uniform, even if he was the only one doing it.

Besides the turtlenecks and glasses, Jobs was also known for having an affinity to Levi's jeans and New Balance running shoes. The wardrobe was even captured in an unauthorized Steve Jobs action figure, which Apple put the kibosh on late last year.

Disclosure: "Steve Jobs" is published by Simon & Schuster, which, like CNET, is owned by CBS.

 

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