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Jive Software makes its social enterprise move

Add up moves involving Google Apps and the Twitter Firehose, and you get Jive's effort to be more like a Facebook for the enterprise.

Larry Dignan

Jive Software is getting cozier with Twitter and Google in an effort to grab the lead in so-called social business.

In a series of deals (statement, Techmeme), Jive said it is putting its software on the Google App Marketplace. in addition, Jive is licensing the Twitter Firehouse and integrating it with its core suite. The general theme: Provide access to 65 million Tweets a day via its social business software.

Add it up and Jive's effort is to be more like a Facebook for the enterprise and integrate real-time data into business apps. Sound familiar? It is. Multiple companies--namely Salesforce.com's Chatter effort--are aiming to do the same thing.

Read more of "Jive Software makes its social enterprise move" at ZDNet's Between the Lines.