I've often heard it said that smell is the most powerful of our five senses. I just never thought I would be inhaling the luscious fruity scent of my smartphone case.
The plastic cases come scented with one of five popular Jelly Belly flavors: Strawberry Cheesecake, Very Cherry, Blueberry, Licorice, and Berry Blue. What, no Root Beer? That's my favorite.
ESI is also releasing a set of companion in-ear headphones in the shape of jelly beans. Alas, the headphones have no scent. Pick up a case or a set of headphones for $14.99.
If these cases are a hit, maybe ESI will delve into some of the more exotic flavors like Chili Mango, Toasted Marshmallow, or Cantaloupe. Wow, I didn't even know there was a cantaloupe-flavored jelly bean until I looked it up.
There's no word yet on just how powerful the odors are with these cases. It's possible that you may could into a room and cause everyone to look around for the arrival of a cheesecake. You may also be tempted to nibble on your case between meals. Stay strong, my friend. These cases aren't actually edible; they just smell like it.