Jedi Mind changes its name amid Lucas pressure

Jedi Mind decides to change its name to Mind Technologies after LucasFilm sues the company for trademark infringement, and it removes all mention of Jedi from its offerings.

George Lucas
George Lucas LucasFilm

Not even the Jedi Mind trick could get LucasFilm to change its opinion on Jedi Mind's name.

The small software developer announced on Tuesday that it has changed its name to Mind Technologies. In a statement, the company said it decided to change its name "to avoid potential infringement of trademarks owned by LucasFilm."

Mind Technologies has also redirected its former Web site,, to its new

Mind Technologies' name was just one part of the issue LucasFilm had with the company. It also didn't like that it used "Jedi" in the name and descriptions of some of its products. In response, Mind Technologies has now removed all mention of Jedi from its offerings. It has also renamed the former Jedi Mouse to the Mind Mouse.

Last week, LucasFilm filed a trademark infringement lawsuit against the former Jedi Mind, claiming that the company violated its trademark over any and all mentions of the Jedi Mind trick.

LucasFilm has yet to say if it will drop its case against Mind Technologies, but it seems rather likely at this point that it will.

Featured Video
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

Is 'Chipgate' the new iPhone controversy?

We survived "Bendgate" with the iPhone 6 -- is it "Chipgate" for the iPhone 6S? Plus, you can expect the new iPad Pro and Apple TV by early November.

by Brian Tong