Pink is great and all, but you can't expect to plaster a Pepto paint job on a product and have the ladies come running. The majority of tech-savvy females place more weight on quality and functionality than color and style anyway. Still, that's not to say we don't care at all about how a gadget looks, which is exactly what JBL and Roxy are counting on.
The two companies, one an audio device manufacturer (JBL) and the other a clothing and accessory line for women (Roxy), have just announced a partnership that will have them working together to create a headphone line aimed specifically at fashion-conscious women. Although there are no product particulars or images available at this time, you can expect the earphones to live up to JBL's standard of audio quality while incorporating Roxy's sporty-yet-fashionable ideals. In short: the headphones will be compact, lightweight, and stylish while not sacrificing on audio quality. Or at least that's what the two companies assert.
There's no solid date set as to when we might expect to see the products available on the market, though JBL hopes to start pushing out the first models in the line sometime next month. Vestalife did quite an admirable job incorporating the style of Element Skateboards into its special edition Ladybug iPod speaker, and I'm hoping to see similar results from JBL and Roxy.
Addendum: The rep for JBL pointed me at the "teaser image" below. It gives some idea of what the first products in the line will look like, despite the fact that it's not quite in focus.