J. Lo brands a USB drive

Luxury gadgets maker Gresso does the deal.

Gresso

It's hard to know what to make of Gresso these days. In the last year the purveyor of luxury gadgets has introduced some stunning products, whether they be mobile phones or MP3 players made of exotic materials.

But then it came out with some decidedly pedestrian-looking USB pendants that paled by comparison to its earlier offerings. And now we hear that the company is planning to distribute the flash-drive jewelry with Jennifer Lopez's latest album, titled "Brave."

That may not be the wisest choice for its debut, as Luxist notes, given the slump in J. Lo's record sales. It makes one wonder what kind of conditions were required for the deal as well.

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by Bridget Carey