Next week, starting at Apple's Worldwide Developers Conference (WWDC), we could begin to see what the company says will be its best bunch of in 25 years.
Presumably, one of the upcoming pieces of Apple hardware could be the long-rumored, the first true wearable with iOS. So far, though, most wearables have failed to impress the general public.
The video below from YouTube comedian Matthias and friends taps into that cultural skepticism to hilarious effect. Questioning the actual need and likely simplicity of such a device, the crew introduces something called "iSync technology":
"We've taken this iSync technology much farther than it needs to go," says Matthias' Apple CEO character, followed by some demonstrations of ludicrously unwieldy iWatch texting and e-book apps.
But now I'm falling into the trap and taking my explanation of a two-minute video much farther than it needs to go as well.
Watch the whole thing below and let us know in the comments if you see any practical value in an Apple smartwatch.