Is Zune dying, or more important than ever?
Microsoft's Zune HD portable media player hasn't seen a refresh this year, and may not ever again. But the software and services behind the Zune continue on in products like Windows Phone 7, Xbox 360, and possibly future tablets.
Around this time last year, I was reviewing the
But as the Zune HD hardware fades into the background, the Zune software and experience continues to evolve and gain steam. With the exception of the Zune HD's HD Radio tuner, the Zune user interface and features have all migrated to Windows Phone 7 smartphones. In fact, the Zune experience on these new phones seems to be drawing nothing but praise from reviewers.
Microsoft's Xbox 360 gaming console has also benefited from the Zune. Last year, the movie, music video, and TV show portion of the Zune Marketplace, allowing you to purchase or rent HD videos to play on your TV and stream them instantly. This year, with the Zune Pass music subscription service, providing one of the slickest cloud-based, on-demand jukeboxes money can buy.
There are other, smaller, but no-less-significant Zune advancements. Bing search results now Zune.net, instead of installing and launching the Zune desktop software. Of course, the songs are still priced in Microsoft Points (instead of, you know--grown-up money), but a browser-based download store is another one of those conveniences that Apple has yet to match.--a feature Apple hasn't been able to match in spite of its acquisition of Lala. Also, you can now purchase and download MP3s directly from
What does the future hold for Zune? As one of the pillars of Windows Phone 7, it's reasonable to think that the Zune experience would find it's way onto any tablets based around that OS. I also imagine that the excellent Zune software required for Zune HD and Windows Phone 7 users will eventually replace Windows Media Player as the default media program for Windows. It's a stunning piece of software, and more people deserve to see it.
So is the Zune dead? Not by a long shot. It's not the fun David and Goliath, Zune vs. iPod story it used to be, but the software and services are vital and thriving.