Is Yang right to run Yahoo?

Jerry Yang is Yahoo's new CEO. Is he the right choice for leader?

Jerry Yang is finally running Yahoo, the search company he started as a Stanford graduate student 13 years ago with his buddy David Filo. Over the years, Yang has served as the public face of the company while more experienced executives were in charge. On Monday, Terry Semel, recruited from Hollywood to run the company six years ago, passed the baton to Yang.

But does Yang have the management chops to run the company, which is struggling in the face of strong opposition from Google? What do he and Sue Decker--who is stepping up to be president from her former roles as head of advertising and chief financial officer--have in mind to right the ship?

I'll be publishing a more in-depth story on this soon.

 

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