Is this the worst ad Samsung's ever made?

An ad for its 840 EVO Series Solid State Drive gets Reddit posters in an enormous tizzy, after one of the actors allegedly explains his role.

Why did I agree to be in this? DabsDotCom/YouTube Screenshot by Chris Matyszczyk/CNET

Some ads, like some movies, can be so bad that they become a peculiar sort of good.

Then there are ads that maintain a deep worthlessness and cause only pain to the senses.

You must decide how you feel about this opus, created by Samsung.

Released a couple of weeks ago, it sat in the Internet's ether, hiding in plain sight. Then the critics at Reddit got hold of it and mused whether the world had ended early.

The ad, for Samsung's 840 EVO Series Solid State Drive, seems to have enjoyed a very strict casting brief: please only audition those with a dependency on Xanax.

The actors seem to speak with the diction of an American who is trying to explain himself to a Chechen rebel.

"After a few months of owning my computer," says one young man, "it doesn't work as fast."

Some might think: "Perhaps it's trying to maintain the same pace as your thinking process, sir."

Yet it is this very actor who is said to have participated in the Reddit discussion, behind the handle DamienF1.

He wrote: "So I'm an actor/model living in Seoul, and im playing the 'businessman' in this promo. now, admittedly its not my best work lol, but most people arent aware of just how many factors go into making it this bad."

One factor would be actors who slowly offer: "Wow! That Amazing!", as if someone was pulling on the hairs beneath their shoulder blades to keep them awake.

To hear the lady actor offer: "I did it! Did you see that?!" is to witness some of the finest sincerity since your last girlfriend said she was ditching you to join a nunnery.

The allegedly participating actor explained on Reddit: "They force us to speak slowly since this will be dubbed over in Korean, and even when it isnt, most people viewing it will be Korean. They ask us to exaggerate since many Korean people feel thats how we 'naturally' act (most people here are not very expressive)."

You must admit that there's more than a suspicion of truth in this. The American, in the eyes of many foreigners, is an unsubtle beast, prone to noisy outbursts and facial expressions of large white teeth and insincerity.

He explained further that this was meant only for promotional and in-house purposes, not to be seen on TV.

He also revealed that the comatose nature of the woman's performance is remarkably real: "By the time they shot the scenes with the girl, she was literally falling asleep in her chair, hence the stoned expression and tone :)"

For me, this is by no means the worst piece of communication I've ever seen.

As a Reddit poster called girkwood confirmed: "I work in the conference industry. I have seen literally hundreds of such videos. They all look like this, regardless of who they are for or what they deliver."

Many of such things are commissioned not even by marketing people, but by engineers who believe that people always talk like this.

In this case, Samsung wasn't too pleased with the actors comments. According to PCWorld, it called his agent and asked for his revelations to be put to sleep.

This video is surely no worse than concepts such as "Dog With A Blog" or "Robocop: Prime Detectives" or so many other ads and movies that have briefly assaulted us.

If I were Samsung, I'd capitalize on this notoriety for a product that isn't exactly in too many eyes.

I'd make a parody of my own bad ad with actors who really are semi-comatose.

I'd explain that some of them had been forced to watch 12 hours of "Jersey Shore," while others had been made to listen to the collected speeches of Kim Jong-Il.

They'd be doubling the production of these SSDs in no time.

 

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