Is the right to record TV in jeopardy?
Is the right to record TV in jeopardy?
It's no secret that DVR owners skip ads. The Times quotes a TiVo executive who says 70 percent of TiVo owners fast-forward through commercials. A study by ad buyer Magna Global cited in TV Week puts the figure at 75 percent; a recent Nielsen release implied 99 percent during certain prime-time favorites; and a more recent study by Jupiter Research says 53 percent of DVR users skip ads and mentions that could amount to $8 billion in lost ad revenue.
Whatever the numbers, it seems certain that DVRs are bad news for advertisers who hope to reach eyeballs. And when entrenched business models such as our glorious "commercials pay for free TV" system start to break down, the companies who lose money usually fight back with lobbying that can turn into legislation. What do you think?
More sources: News.com, eHomeUpgrade, The Wall Street Journal, Lost Remote