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Is the media telling the wrong story on open source?

The media keeps reporting on open source software, but Google Trends demonstrates that "free" may trump "open." Are vendors paying attention?

Matt Asay Contributing Writer
Matt Asay is a veteran technology columnist who has written for CNET, ReadWrite, and other tech media. Asay has also held a variety of executive roles with leading mobile and big data software companies.
Matt Asay

Michael Tiemann just sent out this link which tracks search query trends on Google. As you can see (red = free software, blue = open source), while the media is reporting "open source," the world apparently wants "free software."

Now, let's be honest. Many of these "free software" searches are almost certainly designed to locate "free as in beer" programs, not "free as in freedom" programs. Still, with cost being such a primary driver for interest in new software, a business model that gives people what they want up-front, with added value (and cost) down the road, surely this would be a model worth pursuing...?