Is Microsoft finally embracing Blu-ray?

In its latest "Laptop Hunters" ad, Microsoft, a one-time big backer of HD DVD, is actually using Blu-ray as a selling point against Apple's laptop offerings. Is it a sign that it's finally ready to bury the hatchet?

Maybe you noticed already, but in the latest installment of Microsoft's "Laptop Hunters" ad campaign, 11-year-old Jackson and his mother, Lisa, pick a 16-inch Sony Vaio notebook that's game-friendly and has something no Apple MacBook is offering: Blu-ray. When mother and son learn the Sony laptop has the feature, they practically give each other high fives, exclaiming in unison, "Blu-ray!"

I know this doesn't sound like a big deal--but it kind of is. For Microsoft, which was one of HD DVD's main supporters and fought Blu-ray tooth and nail till the bitter end, using Blu-ray (and, ironically, a Sony laptop) as a selling point in an ad is a sign that perhaps it's finally ready to bury the hatchet.

Somehow, I doubt this means we'll see Blu-ray in the XBox 360 anytime soon, but I'm sure a few folks out there wouldn't mind if Microsoft did offer a premium version of the 360 with a Blu-ray player for $100 more.

And heck, for the price of a MacBook Pro, it'd be nice if Apple also threw in a Blu-ray drive, no?

(Source: Blu-blog)

About the author

Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable e-reader and e-publishing expert. He's also the author of the novels Knife Music and The Big Exit. Both titles are available as Kindle, iBooks, and Nook e-books.

 

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