iPhone won't make or break AT&T-T-Mobile merger
Though some analysts say that the availability will be a decision factor in the AT&T-T-Mobile merger, there are much bigger issues at stake.
There's a curious line of thinking going around that suggests that if Sprint lands the next iPhone
The writer of the story, David Goldman, quotes a few other sources to back up Iadarola, but I'm still at a loss as to how the iPhone could play a definitive role in the merger in any way. And this isn't the first time that someone has suggested that it would. Immediately after theof AT&T's intentions broke last March, some analysts made the that the merger would be good for T-Mobile's customers because they'd finally have a crack at Apple's handset.
Besides conveniently overlooking the fact that anyone who really wanted the iPhone could have switched to AT&T years ago, that argument also neglects the numerous downsides that could afflict T-Mobile customers if the merger goes through. Is one phone worth the potentially higher prices, poorer customer service, and variable network quality that they could face with an AT&T buyout? I don't think so. Sure, the iPhone is a great device, but T-Mobile and Sprint customers can get their hands on plenty of great phones right now. The iPhone would just add one more to the mix and it would bringto the carriers as well.
Iadarola's theory may not be quite as silly, but it's equally simplistic. It's true that Sprint has said that that merger. And by removing one major carrier from the marketplace, there's no denying that it would. Yet, there are a host of other factors to consider. For example, Sprint has not wasted time in rightfully that AT&T is sitting on a heap of unused spectrum. As because of that, Sprint says that AT&T's that it needs T-Mobile to expand 4G are hard to swallow.
What's more, Sprint isn't just talking about. There also are the matters of consolidation in service plans, fewer customer options for network coverage and strength, and less incentive for the remaining carrier to innovate, , and sharpen their customer service skills. Less competition can lead to all of these things. And that, rather than just ability to get its hands on the latest phone, is what's at the core of Sprint's argument.