You are your smartphone, and your smartphone is you.
It is, by now, an accepted wisdom that your choice of pocket computer says more about you than perhaps even you might articulate.
These pages are evidence that such a choice elicits a competitive element. So might I present a supposedly objective piece of educational research that shows iPhone users are a touch smarter than users of other phones?
As with all the finest educational research, this was sponsored by a betting company, Britain's Ladbrokes.
It gave 2,000 human beings the Test Of Wits. This is a compendium of seven brain teasers that purports to examine just how sharp you are.
Before the human beings began the test, each had to state the manufacturer of his or her smartphone.
The results will cause pain to some and an increased level of arrogance among others. You see, Apple users were the victors. Yes, those vain, design-conscious poseurs (disclosure: I myself own an iPhone) do indeed have the sharpest minds.
As the Daily Mail reports, iPhone owners solved the Test of Wits 5 seconds faster than owners of any other phone.
Chugging along immediately behind them were Google Nexus owners. Staggering along with a huff and a puff in very last place were those who still have a BlackBerry.
Please allow me to give you a sample from this test. Question 1 reads: "What is the next number in the sequence? 2,5,10,17,26...
The second question asks you how many months have 28 days. (Clue: The answer isn't 1.)
The test is very forgiving, as you can stay on the question until you get it right. So speed of clicking on buttons is a very important facet -- as it is in all digital life, of course.
This piece of research is as much entertaining bunkum as the last. Still, because you'll want the complete data, I'll tell you that Samsung users came in third, HTC fourth and Nokia fifth.
However, I am sure that BlackBerry's new management will worry that its users took an average of 22 seconds longer to complete the test (yes, a fulsome 118 seconds) than did iPhone owners.
It would be interesting to know how many of these BlackBerry owners still had the physical keyboards. I've always been told how much easier it is to type on them.