iPhone is a one-note piano, says Google

Technically Incorrect: The latest ad for Android, which debuted during the Grammys, offers a simple analogy between Android phones and Apple's.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


andpiano.jpg

Two pianos. Only one plays a real tune.

Google/YouTube screenshot by Chris Matyszczyk/CNET

Over the years, many brands have tried to insult the Apple's products.

Samsung has suggested the iPhone's battery is embarrassing. LG had a laugh at the iPhone 6 Plus allegedly being a touch bendy.

Somehow, though, nothing seems to stick.

Which doesn't mean they won't stop trying.

Google has lately resorted to suggesting that its Android mobile operating system allows for a vast technicolor dreamcoat of colors, choices and togetherness. While Apple users are mere conformists.

During Monday night's Grammy Awards ceremony, Google tap-danced to another tune. It suggested the iPhone is a one-trick pony. Or, more accurately, a one-note piano.

In an ad that featured one pianist and two pianos, Google showed the difference between having an array of notes, rather than just one middle C.

I cannot confirm it was referring to the none too successful iPhone 5C with this analogy. I can confirm, however, that the Android Twitter account kept on emitting tweets that only had the letter "C" in them to make the point.

Some might note that the iPhone isn't actually mentioned in this ad. To whom, though, would Android be comparing itself if not to Apple? It seems like there are only two mobile operating systems out there -- yes Microsoft exists in mobile, but does it compete?

So the one-note piano must be Apple, which seems to release one or two phones a year and expect you to like it. An Apple spokesman offered me a polite "nothing to add."

"Be Together, Not The Same," pleads Android's tagline.

But are Android users really together? And don't they have even more software update problems than do Apple users?

In the end, you choose a phone, you hope it works and you get sucked into an ecosystem. Once in it, many can't be bothered to get out of it.

Mind you, there is one thing about the melody of that one-note piano. Take a listen. Doesn't it have that permanent sense of anticipation?

Clever, those Apple people.

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