iPhone again tops J.D. Power satisfaction survey

Apple surpassed HTC, Samsung, and other smartphone makers by scoring a grade of 849 out of 1,000 in J.D. Power's latest report.

Apple

iPhone owners continue to be the most satisfied smartphone customers of all, at least according to new survey results from J.D. Power and Associates.

For the eighth time in a row, Apple's flagship phone took home top honors for customer satisfaction. Ranking 849 out of 1,000, the iPhone shined in all of the categories tallied by J.D. Power but scored especially well in physical design and overall ease of use.

Based on two separate studies, the results revealed consumer satisfaction with both feature phones and smartphones in performance, ease of operation, physical design, and features. Only the order of importance for each aspect differed slightly between feature phones and smartphones.

Among smartphone makers, HTC took second place with a score of 790, followed closely by Samsung with 782 and Motorola with 777. Among feature phone makers, LG took the top spot with a score of 726, performing well in all four of the factors measured by J.D. Power. Samsung followed by scoring 713.

J.D. Power and Associates

The study also found that easy access to social media and games helped determine customer satisfaction.

Smartphone owners who regularly use social networks and games were more satisifed with their devices than were those who do not.

A full 67 percent of those polled said they've download social media apps and spend more than 100 minutes per week using them. And 69 percent of smartphone owners said they've have downloaded games and spend 81 minutes per week on average playing them.

The surveys targeted feature phone and smartphone users who had owned their devices less than a year. Both studies were conducted between January and June of this year and reached 8,736 smartphone owners and 6,272 feature phone owners.

 

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