It's not often that the story behind the filming of a commercial is worth my time, but this spot for what's basically a levitating wakeboard filmed entirely on an
According to Sparkhouse, the marketing geniuses behind the whole campaign, the ad for the iPhone 5 coated in a water-resistant coating made by .from Fly Jet Sports was filmed entirely using an
In the behind-the-scenes video below, the crew and their iPhones get thoroughly soaked by the bizarre flying contraption -- a board connected by a long hose to a Jet Ski. Take a look and then scroll further to see the finished commercial.
I can already see another iPhone torture video coming; this time it'll be in the hands of the agile woman maneuvering that FlyBoard in and above the water.
Here's the finished ad: