Available with only 16GB of storage, the comeback tablet is listed on Apple's US Web site either with just Wi-Fi for $399, or with Wi-Fi and cellular for $529. Consumers can choose between models from AT&T, Sprint, T-Mobile, and Verizon.
It makes your buying decision fairly straightforward: $300 for the older, smaller iPad Mini; $400 for the nicer Retina Mini or the older Retina iPad; or $500 for the whiz-bang iPad Air. Then add $100 to double the storage, and $130 to add cellular data.
A new, cheaper version of the colorful plastic iPhone 5C also went on sale today, but so far it's only available in Europe, the UK, Australia and China.