iPad version of WSJ: $17.99 a month

Pretty pricey, no? Plus: Time magazine will debut its iPad version with adverts from Unilever, Toyota, Fidelity, and others.

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The Wall Street Journal has reported on itself by saying that "according to a person familiar with the matter," their monthly iPad subscription will cost $17.99 a month. Now, I'm no Yank, nor plan on buying an iPad, but that seems high, no?

The iPad hits stores April 3. James Martin/CNET

That's about nine bucks more expensive than a monthly subscription to the dead-trees version. Too bad print readers are a dying breed.

The WSJ article also addresses advertising on the iPad--apparently Time magazine will debut its iPad version with adverts from Unilever, Toyota, Fidelity Investments and three other companies, with each ad said to be setting them back $200,000 for the full first eight issues. Meanwhile, Wired magazine will offer a little extra something for advertisers who buy eight pages of ads for each issue--with video and "extra features" promised. Esquire magazine won't have any adverts in its debut issue, and will cost $2 less than the dead-trees version. [WSJ]

This story originally appeared on Gizmodo.

Correction, 6:42 p.m. PDT:This story originally gave an incorrect (too high) figure for the subscription price of the print version of The Wall Street Journal. The print edition can be had for roughly $9 to $11 per month.

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