The iPad made a quiet debut in China on Friday, devoid of the chaotic scenes associated with previous Apple product launches in the fast-growing market.
Orderly crowds outside Apple Stores in Shanghai and Beijing surprised Apple observers in China, who are used to lines of fans waiting overnight in long, snaking lines while scalpers hawk premium spots at the head of the line.
"I'm very surprised that there is no line," Sun Xufei, an IT worker who was the first in line of about 20 people waiting outside the Shanghai Lujiazui Apple store, told Reuters. "I thought there was going be a long line so I came over a bit earlier to pick it up."
The launch of Apple's tablet comes less than three weeks after the Cupertino, Calif.-based consumer electronics giant with Shenzhen-based Proview over the ownership of the name for $60 million.
Apple implemented an online reservation system to avoid thein Beijing after the company decided it would not sell the device on its pre-announced launch.