Intuit to swallow Mint for $170 million

Financial software maker Intuit signs an agreement to acquire personal finance rival Mint.com.

Financial software maker Intuit has signed an agreement to acquire personal finance service Mint.com for $170 million.

"With this transaction, Intuit will gain another fast-growing consumer brand and a highly successful Software as a Service (SaaS) offering that helps people save and make money," Intuit CEO Brad Smith said in a statement Monday. "This move will enhance Intuit's position as a leading provider of consumer SaaS offerings that connect customers across desktop, online and mobile."

TechCrunch reported the deal Sunday night, citing unnamed sources.

Mint, a start-up launched two years ago that tracks personal finance data, became a CNET Webware 100 winner in 2008 and again in 2009. It was also the 2007 winner of the TechCrunch50, which kicks off once again Monday in San Francisco.

Mint's features have apparently helped it attract a younger, more diverse demographic than Intuit's Quicken Online. Mint founder and CEO Aaron Patzer told CNET News last year that 40 percent of his company's users are women. He claimed Quicken's demographic was still "85 percent men." Assuming that's true, it would appear that Intuit can significantly expand its base with the Mint acquisition.

When the deal is made final, Mountain View, Calif.-based Mint will become part of Intuit's Consumer Group, which includes both Quicken and TurboTax. Patzer will become general manager of Intuit's Personal Finance group.

Although Mint and Intuit's Quicken Online are direct competitors, Intuit said it plans to maintain both products. According to Intuit, they serve "separate and equally important purposes."

The acquisition is expected to become final in the fourth quarter, pending regulatory review.

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