Internet! Explorer! 8! to! be! named! Internet! Explorer! 8!

Microsoft will name its new browser the same thing it called its last one, with one exception. This is news?

In homage to The Register, I had to let the title of this blog post illustrate the best of The Register, because its post on the new name for Microsoft's Internet Explorer was surprisingly devoid of the biting sarcasm that epitomizes its work. This was a "story" begging for sarcasm.

What story? Exactly. Bill Gates let it slip that Microsoft will be following up IE7 with (gasp!) IE8. Wow. Microsoft may not be creative with its technology, but its marketing is sha-ZAAM!

That's it. Move along. It will probably also let people browse web pages. You heard it here first.

Tech Culture
About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.


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